The Intern
The start-up studio Betaworks in New York was well known to those in the inner circles of technology and start-ups. But even those people couldn’t really explain what betaworks did. It was complex story. So in 2016 we had an idea to tell that story over a podcast. Having invested in podcast start up Gimlet and being featured in Gimlets mega hit ‘Start Up’ we had a hunch this vehicle would do the job. Play the movie above to get a glimples into the world of The Intern.
After a few episodes it was clear that we were on to something, We were featured by Apple and started to reach a much wider audience than the start up, tech and VC world. We started going mainstream, racking up some great download numbers. So much so that what started as an internal project eventually attracted the attention of advertisers.